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HELPING AN URGENT CARE
SPEAK THE WAY PEOPLE DO
As an Urgent Care with a mission to provide $10/month, membership-based healthcare to the people of Hawaii, NIU needed an effective way to speak to the local population.
We created an original content series for distribution in NIU’s digital waiting room, and across the internet, that positioned NIU as an expert in the medical space locally.
This series reached local people in communities at high risk for conditions such as diabetes, hypertension and other preventable ailments. “Braddah 2 Braddah” features two Hawaii comedians discussing these medical issues in a conversational and comedic format. It starts the conversation about these issues.
The high engagement with this series on social media created brand awareness for NIU Health in Hawaii, and allowed us to retarget viewers with direct NIU Health conversion marketing.
“ULTIMATELY I SETTLED ON A CAMPAIGN I FELT WAS TRULY UNIQUE. OVER MY CAREER I’VE WORKED A LOT IN THE HEALTHCARE SPACE. . .THIS CAMPAIGN REALLY STOOD OUT TO ME BECAUSE IT SPOKE IN A WAY THAT PEOPLE SPEAK.
IT'S RARE IN THE PUBLIC HEALTH SPACE TO GET THE MESSAGE ACROSS THAT WAY, IT WAS REALLY ENTERTAINING, IT WAS INFORMATIVE, AND I DON'T THINK THERE'S ANYTHING MORE YOU CAN ASK FOR AS A MARKETER.”
Partner / Executive Creative Director
at Hoffman York
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