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Windward Ford was trying to compete with the other Ford dealerships on island and draw a customer base from Honolulu. We created a campaign that aimed to engage target markets by first making them laugh. “Get Your Own Ford” featured stories about people who got into trouble thinking a Ford was theirs when it was most definitely not. The ads aired on television while exponentially increasing Windward Ford’s Facebook traffic and sales leads on the dealership's featured vehicles.

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