MAKING EVERY KID FEEL LIKE A PRO
Zinger Bats produces high-quality, custom-made baseball bats for MLB players, college athletes, and young stars. But how could Zinger increase revenue and sell more bats to average little league players?
Our “Made from the Same Stuff You Are” campaign focused on messaging that emphasized the toughness, integrity and performance of the Zinger product and aligned those traits with Zinger customers. The idea was that every kid can buy a bat that makes them feel like a pro.
To distribute this content effectively we planned and executed a television and digital campaign focused on spring training fans in Phoenix, Arizona. By geo-targeting spring training stadiums on game days we drove traffic to the Zinger website and encouraged fans to purchase the very same bats they’d watched the players use that day at the park.
Our 360 degree approach to the Zinger brand also involved capturing product shots, model overviews and visual content for tradeshows and other appearances.
"WE WERE AMAZED AT HOW MUCH QUALITY CONTENT WAS PRODUCED IN SUCH A SHORT PERIOD OF TIME"
Zinger Bats CEO